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Fashioning Japanese Subcultures, by Yuniya Kawamura
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Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.
Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.
Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.
- Sales Rank: #921320 in Books
- Brand: Brand: Bloomsbury Academic
- Published on: 2012-08-07
- Released on: 2012-08-07
- Original language: English
- Number of items: 1
- Dimensions: 9.27" h x .50" w x 6.18" l, .70 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
Another worthy entry in Bloomsbury Academic's catalog on material culture and clothing/fashion... The present book is an enjoyable and theoretically valuable study of one niche in the fashion world, with wider implications for subculture and youth culture theories... Students should be particularly fascinated by this book, and it would be very useful in introductory courses in anthropology or sociology, as well as in courses on youths, subcultures/deviant cultures, globalization, and popular culture. -- Jack David Eller Anthropology Review Database We should commend Kawamura's ambitious effort in covering so many different fashion enclaves in one book. For readers in search of a basic guide to the dizzying spectrum of charming Tokyo styles, this overview will serve well. Readers unfamiliar with Japan will also benefit by having such an accessible guide to these splendid female-oriented fashion cultures. -- Laura Miller, University of Missouri Social Science Japan Journal
About the Author
Yuniya Kawamura is Associate Professor of Sociology at the Fashion Institute of Technology, State University of New York. She is the author of The Japanese Revolution in Paris Fashion (Berg, 2004), Fashion-ology (Berg, 2005), and Doing Research in Fashion and Dress (Berg, 2011).
Most helpful customer reviews
1 of 1 people found the following review helpful.
A good book for general reference
By A.V.R.
I think the main thing one have to consider when getting this book, is the fact that this is only a general overview of some of the major fashion subcultures in Tokyo. This is also meant to be a schoolbook (hence the price). That being said, I personally think it's a pretty good read. As someone who has been actively involved in Japanese street fashion groups in the west, I learned new things that never dawned on me before (especially concerning Shibuya's fashion market and how it works). I definitely recommend for those who don't know much about the different subcultures, or the history of them; this touches up on most of it.
1 of 1 people found the following review helpful.
Disappointing
By J.D.M
Fashioning Japanese Subcultures was disappointing; despite the promise of new fieldwork, Kawamura’s insights on Japanese subcultural styles are neither new nor thoroughly developed. Sadly, some of the points she makes in the book are misleading or inaccurate (this is particularly notable in her gyaru and Lolita chapters). There are a set of good works about Japanese youth culture and fashion prior to this book. Yet the book cites almost none of these sources, and instead claiming that it is the “first academic publication” to discuss these styles. Paying more attention to these previous studies on Japanese youth and visual cultures would have improved the complexity and accuracy of the points Kawamura makes in this book. The book might be good as an introductory guide to some of Japanese subcultural styles, but considering the book as being written and promoted as a “scholarly book,” I would expect, and certainly wish for, much more than what this book offers.
0 of 0 people found the following review helpful.
Great gift idea
By Susan Ward
This was a gift to a friend and my friend LOVED the book
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